Quality content is what attracts readers to your site. However, writing something that’s relevant and up-to-date is not enough to give your site a high rank among search engines. Your articles need to meet some requirements first in order for that to happen. Having said that, here are four essential keys that your articles must possess in order for them to put your site to the top of search engine sites:
1. Keyword Phrases
Keywords or search terms are what help drive people directly to your site. When someone types in a set of words describing the kind of information they are looking for, search engines like Google will then return a list of sites that contain the exact or similar words to what the person has keyed in. To draw more traffic to your site, it is imperative that you include keywords in your content that are related to the theme of your site. For instance, if your site is all about flash drives, then you are to use keywords or key phrases like “usb flash drive ” or “16gb flash drive” and so on.
2. Keyword Density
Not only should your article contain the right keywords but should also possess the right keyword density. Keyword density simply refers to the number of times a certain keyword or keyword phrase appears in your article. A good article has neither a high or low keyword density, but rather just the right amount of it. Making your keyword appear too many times in your article can make it spammy and may destroy what you’re trying to build with your article. In the same manner, if your article has a very low keyword density, it will probably get ignored by search engines. If you wish for your article to rank high in search engine results, it has to have a keyword density of about 15%.
3. Informative Content
Most people who wish to find information over the internet are desperate for help. They wish to find out right then and there the answer to their question, and if they happen to come across your site and do not find quality information in there, chances are, they are not going to come back to your site in the future. To establish good reputation among Internet users, you need to create well-written articles that contain authentic and helpful information. That way, you will easily gain the trust of people and draw more traffic into your page.
4. Related Links
According to one popular article directory, your content is your “give” and your links are your “take.” While writing quality content is important in establishing your reputation online, it is not enough to draw massive traffic to your site. If you want to accomplish just that, you need to include your site’s link at the bottom of your article all the time. However, you have to make sure that the links you add to your resource box are related to the article. Most of the time, if readers love what they have just read, they will not think twice in clicking the link that’s found below it.